Merrill Edge is an online discount brokerage service provided by Bank of America Merrill Lynch. Launched on June 21, 2010, Merrill Edge is a part of Bank of America's retail banking division. Merrill Edge was created to merge Bank of America Online Investing (Quick & Reilly) and Merrill Lynch's research, investment tools, and call center counsel. When it was established, Merrill Edge had 500,000 Bank of America customers. The firm focuses on investors with between $100,000 and $250,000 in investable assets. In 2015, the service held $118 billion from two million customers and employed 2,500 advisers working in bank branches and call centers.